Why Gymshark has handed over creative control of the brand to an influencer

After years working with a bodybuilding influencer with 3 million Instagram followers, the DTC fitness brand has handed him creative control.

Leveraging influencer marketing - FasterCapital

Gymshark's Social Media Strategy: Leveraging Influencer-Driven Sales

Influencer Marketing News and Resources: February 2023

3 Lessons You Can Learn From Gymshark's Billion-Dollar Journey

Gymshark: The Marketing Strategy Behind the Fast-Growing Brand

Gymshark The Drum

Brand strategy

Gymshark Business Model In A Nutshell - FourWeekMBA

Gymshark's Social Media Strategy: Leveraging Influencer-Driven Sales

Brand strategy

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Gymshark Social Media: How Do They Use It? - Giraffe Social

Gymshark - Recent News & Activity

Gymshark's Marketing Strategy Analysis