Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of Projections

Adidas's once high hopes for its Ivy Park partnership with Beyoncé appears to have soured with the German brand considering ending its relationship with the brand. According to WSJ, sales of Ivy Park in 2022 versus the prior year declined 50 percent to about $40 million versus internal Adidas projections of $250 million.

Beyoncé's clothing line missing Adidas projections by $200 million, documents show - MarketWatch

Beyonce and Adidas end Ivy Park collab

Adidas's Yeezy Mess Has Been a Billion-Dollar Nightmare for the Business - Bloomberg

Beyoncé's clothing line missing Adidas projections by $200 million, documents show - MarketWatch

Beyonce's IVY PARK Line With adidas Struggling, Twitter Reacts

Beyonce's IVY PARK Line With adidas Struggling, Twitter Reacts

Beyoncé's Clothing Line With Adidas Suffers From Weak Sales - WSJ

Beyoncé's Ivy Park Line With Adidas Is Selling Poorly

Sales of Beyoncé's 'Ivy Park' streetwear line with Adidas fall far

Adidas Reportedly Lost From $200M Beyoncé's Ivy Park

Ivy Park: Beyoncé's Collaboration with Adidas Struggles with Poor