Should You Brand Your Family Business? Evidence from Research and

Touting its family ownership may help a firm impress some stakeholders, but may deter others. The family must be strategic in its branding efforts.

Why the family business brand matters: Brand authenticity and the

PDF) Should You Brand Your Family Business? Evidence from Research and Practice

As long as you talk about me: The importance of family firm brands

Perceptions of Family Firms Vary by Country: Why This Matters

How to Write a White Paper [Tips & Templates] - Venngage

The 10 largest Polish family businesses in 2016

Why Branding is Vital to your Family Business

Differentiation Through Family Business Brands - FFI Practitioner

The 10 largest family businesses in the world in 2015