By A Mystery Man Writer
My curiosity was piqued by the headline of a recent article comparing Siri, the personal assistant application on new iPhones, to Speaktoit, currently available on Android phones – but not because I wanted to understand the differences between the apps. I was struck by how different the two names are – Siri: short, cute, a person’s name, vs. Speaktoit: longer, cumbersome, a function. I got to thinking about what makes a brand name effective and how that’s changed over time. As I’ve dug into the trends, I’ve discovered how brand names reflect the business climates they’re developed in – and
Business Speaker, Denise Lee Yohn, Brand Strategy, Resources
Siri Archives - Denise Lee Yohn
Denise Lee Yohn, Keynote Speaker
Hotel Brands: All In A Name – Business Traveller, 59% OFF
siri vs speaktoit: a perspective on modern brand names - Denise Lee Yohn
brand experience brief: the walmart.com store - Denise Lee Yohn
Denise Lee Yohn
Denise Lee Yohn
Developing Effective Brand Names: Lessons From A Naming, 45% OFF
Brand Name Tips In Creating A Unique Name For Your Brand
Brand Name Tips In Creating A Unique Name For Your Brand