A Look into Lululemon and Maia Active's KOL Strategy on Red

Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China.  Why Red is perfect for sports fashion brands Red is the perfect intersection Read More

Nina Milhaud - Communications & Media Specialist - Freelance

Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your Niche

Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your Niche

Lululemon's Influencer Marketing Strategy Explained

Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your Niche

Red & Co. Lululemon - Growing a Brand, and Profits, Beyond Your Niche

A Look into Lululemon and Maia Active's KOL Strategy on Red (Xiaohongshu) - WalktheChat

HOME, Next In China

Shilin Song, Author at WalktheChat

KJ Yi on LinkedIn: #retail #brand #china #market #lululemon

A Look into Lululemon and Maia Active's KOL Strategy on Red (Xiaohongshu) - WalktheChat

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