Van Heusen signs actor Jacqueline Fernandez as brand ambassador of its new denim brand launched to cater to new workplace norms amid the pandemic, ET Retail

Jacqueline Fernandez: Abhay Bahugune, COO of Van Heusen said, “We have recognised that the country’s younger consumers are seeking comfortable and functional denim wear considering the new norms being implemented across the workplace. We felt this is the best time to launch our new denim sub-brand.”
Abhay Bahugune, COO of Van Heusen said, “We have recognised that the country’s younger consumers are seeking comfortable and functional denim wear considering the new norms being implemented across the workplace. We felt this is the best time to launch our new denim sub-brand.”
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Van Heusen signs Jacqueline Fernandez as brand ambassador for its new denim brand