Patagonia gives away company: Is this real brand purpose?

The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.

Patagonia Brand Case Study - Brand The Change

In-depth PRWeek Asia

No sale': Patagonia defies shopping festival fervour in China

Outdoor clothing brand Patagonia is now owned by an environmental

Patagonia founder gives away company to help fight climate crisis

Patagonia gives away company: Is this real brand purpose?

Why Your Company Should Embrace Organizational Change: The Case of

Chart: The Size of the Company 'Given Away' to Save the Planet

Patagonia founder 'goes purpose', WARC

Search Relevant Go-Jek in by Surekha Ragavan

World Fair Trade Organization (WFTO) - The recent decision of the

Search Relevant Pak'nSave in News News by Surekha Ragavan