It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

Aerie admitted their #AerieMan campaign about male body acceptance was actually an April Fools' Day joke. But is that a good thing?

AerieMan Model Had No Clue Campaign Was An April Fools' Joke

American Eagle thinks male body image is a joke

Real Hero Art Print

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

Aerie's Male Body-Positivity Ads Were an April Fools Joke

An Aerie Male Model Says He Had No Idea The #AerieMan Campaign Was An April Fools' Joke

aerie Real Campaign: Body Positive or Body Shaming?, by Cassidy Crawford

Aerie's Male Body-Positivity Ads Were an April Fools Joke

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke

Aerie April Fooled us with their male body positivity ads

American Eagle Confirms the #AerieMan Video Was a Parody