Primark shines as retail body warns on sales ahead of Christmas

As Primark reports a surge in annual sales and profits, growth in non-food sales was the lowest since its records began.
It may seem too early for festive songs to endlessly play in stores, but there's a reason why some retailers are taking the risk.
Sky News is an unrivalled, world class breaking news service with a spirit of innovation and a fresh approach to news broadcasting. As the UK's first dedicated 24-hour news channel, Sky News has built a deserved reputation for being the first to break major news as well as offering insight and analysis on the latest stories. It is renowned for the speed of its coverage and flexibility of reporting news live across all its platforms - TV, mobile, online, social, connected TV and radio.

Primark to open 10 shops before Christmas amid 'encouraging' sales

H&M, Primark and Zara among major high-street brands accused of

Primark shoppers race to stores as Oodie 'dupe' that is £83

Primark's after-Christmas sale has launched and shoppers can get

Primark's 'classic' blazer with a sparkly twist that shoppers have

Christmas sales up at Primark

Shoppers go wild after spotting Primark has started its Christmas

Primark well stocked for Christmas and won't raise prices -finance

Primark's sales growth slows in Christmas quarter

Primark shoppers snap up 'perfect' North Face jacket 'dupe' that

Primark employee reveals what it's like to work there

Primark festive sales rise after warm autumn weather hit

Primark workers reveal the store's Christmas secrets - including

Primark sales climb as prices rise and city centre stores boom