Betting on boomers, P&G enters the adult diaper market

Procter & Gamble is getting into the fastest-growing household products business. Give up? It's adult diapers.
Procter & Gamble is getting into the fastest-growing household products business. Give up? It's adult diapers.

P&G Shares Diaper Making Secrets, Trends

Selecting appropriate absorbent products to treat urinary incontinence

PDF) Commodity analysis of medical products used in adult incontinence

Slow Change - How Companies Can Prepare

Absorbent Products for Incontinence

Betting on boomers, P&G enters the adult diaper market

Plunkett's Consumer Products, Cosmetics, Hair & Personal

The use of an unused underpad to zero a scale (A); an underpad

Procter & Gamble researchers keep company sitting pretty in diaper market

Emerging-Market Game Changers: Diaper Wars in China - Context