Moving from utility to a brand experience, by The Framework Bank

When it comes to creating online interactions, we often start from a place of usefulness — what does my user need to accomplish? But there is a lot more we can do to make our experiences enjoyable…

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Explain the type of networking the bank undertook to

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The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine - ScienceDirect

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