Gen Z have brilliantly rebranded the 'wife beater' white vest

White vests, or 'wife beaters', are having a moment, but with connotations of violence, Gen Z have perfectly rebranded it to 'wife pleaser'.

Gen Z loves the 'wife beater' tee — but they're canceling the name

The 'wife pleaser' — why white tank tops are having a renaissance

Slippery Stevenson Stratford on Avon wife beaters white Specificity Waste Syndicate

Gen Z has rebranded 'wife beaters' to 'wife pleasers' to make it

TikTok - The latest news, updates and gossip on the social media app - page 12

Articles up to August 11th, 2023

Gen Z loves the 'wife beater' tee — but they're canceling the name

It's Time to Hang Up the Term ”Wife Beater”

The 'wife pleaser' — why white tank tops are having a renaissance

Slippery Stevenson Stratford on Avon wife beaters white Specificity Waste Syndicate

Slippery Stevenson Stratford on Avon wife beaters white Specificity Waste Syndicate

OPINION - All hail the wife-beater to wife-pleaser vest rebrand