When fashion comes full-circle: Six ways 90s fashion trends are

While the phrase “what goes around comes around” often comes across as cliche, it seems relevant to today’s fashion. Many brands seem to be reusing the styles of the 90s and rebranding them, using terms they feel will appeal to their audience like “vintage” and “mom jeans.” These have been made popular through stores like

It's official, the 90's are back!

Why do trends keep coming back around?

1990-1999 Fashion History Timeline

1990-1999 Fashion History Timeline

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Alyse Zuiderveen – Spartan Shield

1990-1999 Fashion History Timeline

Connection over cash: The Boutique Boom – Spartan Shield

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1990s in fashion - Wikipedia