While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok - Digiday

By A Mystery Man Writer

Some of TikTok’s advertisers are considering whether advertising puts them at risk.

TikTok Charges Up to $2 Million a Day for Top Advertising Spots - Bloomberg

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Krystal (@krystalscanlon.bsky.social) — Bluesky

Digiday on LinkedIn: The demand for cookieless targeting is fueling 'SPO 2.0

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The do's and don'ts of native and repurposed advertising on TikTok

With TikTok's growing list of issues, should marketers think twice about the platform?

How to Make Great TikTok Ads: The Complete 2024 Guide

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TikTok Asks Advertisers to Spend 50% More Next Year — The Information

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