Has Authentic Brands Group created a new brand-building model? - RetailWire

In the initial public offering prospectus for Authentic Brands Group, Jamie Salter, founder and CEO, describes how he came up with his company’s licensing platform that “deconstructs and reconstructs” the traditional brand building model. Does Authentic Brands Group’s licensing model better set up brands to pursue digital and global growth than traditional models?

Nine West Company Analysis

Authentic Brands' Big Acquisitions of 2020 — Retail Market Analysis

RetailWire on LinkedIn: #retailwire #retailwire #retail

Brand building 101: how to build a unique brand in 10 steps?

How Authentic Brands Group transforms brands with 'broken business

The State of Fashion 2021 VF PDF, PDF, Fashion

rDialogue (@rdialogue) / X

Brand Architecture and Brand Strategy, by Thi Tran

Will SPARC and SHEIN's Partnership Create a Fashion Juggernaut