By A Mystery Man Writer
Fourteen years after Unilever spent $2.3bn (€1.7bn) to buy Slim-Fast, it has sold up for an undisclosed sum to a private equity player. Analyst and author Julian Mellentin tracks the decline of a mega-brand and considers what he sees as a category in crisis.
Does Unilever's Slim-Fast fail signal the end of weight management
Weight management - Food
Weight management - Food
Unilever - Food
Unilever - Food
Nutrition - Food
Unilever - Food
Americans spurning traditional weight loss regimes, Packaged Facts