Our editors' favorite viral TikTok beauty products

TikTok is a treasure trove of amazing makeup, skin care and hair care recommendations that promise to level up your routine — and we’re not immune to the influence of a viral find. We’ve tried a number of viral beauty products, and we’re sharing the top picks that have lived up to the hype.

Our editors' favorite viral TikTok beauty products

Everything Our Shopping Editors Would Buy From Ulta With $100

Best Makeup and Beauty Gifts for Tweens - 2023

10 Viral Makeup Products That Are Actually Worth the Hype

TikTok Viral (and Editor Favorite!) Skincare Products

I've Tried Hundreds of Viral Items—These TikTok Products Are Worth It

Sophie Shaw Facebook, Instagram & Twitter on PeekYou

32 Best TikTok Beauty Products of 2024, Tested by Editors

Our editors' favorite viral TikTok beauty products

Lowest Prices I'm a pro cleaner and I'd never buy these viral

The 23 Best Beauty Products of the Year, According to Vogue's

Competitiv I'm a pro cleaner and I'd never buy these viral

Our editors' favorite viral TikTok beauty products

14 Best Beauty & Skin Care Products for Teenagers That Cost Less

Sophie Shaw Facebook, Instagram & Twitter on PeekYou