American Eagle features untouched models - Upworthy

American Eagle's underwear line featured untouched models in its ads and sales went up. It proves that body positivity equals profitability.
WARNING: Scrolling through these images may give you positive feelings about yourself.

AerieReal Campaign Celebrates Representation

American Eagle's Aerie Is Still a Leader in Lingerie

Aerie Releases New Unretouched Campaign

This American Eagle Ad Campaign Features Models With Various Disabilities And Chronic Illnesses

This American Eagle Ad Campaign Features Models With Various Disabilities And Chronic Illnesses

Adweek: How American Eagle Captured the Youth Market and Never Really Let Go - AEO-Inc

American Eagle Aerie's Success Story, Explained

American Eagle Aerie's Success Story, Explained

Aerie bra ads feature models with disabilities

Upworthy

American Eagle's lingerie brand Aerie now has models with visible disabilities

Aerie's New Campaign Features Women with Disabilities and Illnesses