What Will It Take for Consumers to Embrace Virtual Fitting Rooms?

Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum — but many of the same old challenges remain.
Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum — but many of the same old challenges remain.

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What Will It Take for Consumers to Embrace Virtual Fitting Rooms?