Frederick's of Hollywood Advertisement. An astute businessman, Frederick Mellinger founded his Hollywood, California company in 1947 and is remembered for his invention of the push-up bra, padded bras, and padded girdles.

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A running series of Cadillac Ads.1968-1970. National Geographic

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Sex signals: Trashy illustrations from vintage 'Frederick's of

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Frederick's 101: The History of Push-Up Bras – Frederick's of

Frederick's of Hollywood - The Invention of the Push-Up Bra

Sex signals: Trashy illustrations from vintage 'Frederick's of

Living In Fifties Fashion: October 2017

Frederick's of Hollywood - The Invention of the Push-Up Bra