Fit technology is getting a boost from the new iPhone and Savage x Fenty

Savage x Fenty, the popular Rihanna-founded underwear brand that focuses on inclusive sizing, is in the middle of rolling out its first five brick-and-mortar stores.

Savage X Fenty And FIT:MATCH Introduce In Store Virtual Fitting Room Experience

Rihanna Reveals Savage X Fenty Sportswear Line - Boardroom

Why Walmart is Doubling Down on Augmented Reality - Retail TouchPoints

SAVAGE X FENTY TRY ON HAUL SAVAGE X FENTY SPORT FIRST IMPRESSIONS 🥴 IS IT WORTH IT!?

3D body-scanning technology for retail

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Representation matters': Rihanna earns plaudits online for featuring 'plus size men' in her latest clothing collection

Savage X Fenty Sport launch - Shift London