BRB, we've gone viral 🔥 These e.l.f. faves have more than 10 million views and glowing reviews 🤩 Meet our viral faves: 🌟Power

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I received my ELF brow freeze (clear) today and it's white. Should I return it? : r/MakeupAddiction

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Here's Why TikTok Is So Obsessed With e.l.f. Makeup's Must-Haves

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e.l.f. Cosmetics and Skincare (@elfcosmetics) • Instagram photos and videos, elf make up

Had to compare my new fave with an old fave ☺️ hourglass large conceal, Hourglass Concealer