Perfume best sellers in 2018 and trends for 2019

A review of the best-selling perfumes of 2018 reveals some interesting trends. Firstly, best-selling does not necessarily equate highest-rated or most popular. Sales are influenced by reputation and age of a brand, and the price point (about $100 per unit). So, if you look at the best-selling perfumes on (the 4th largest retailer in…

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Marketing of perfume