By A Mystery Man Writer
Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China. Why Red is perfect for sports fashion brands Red is the perfect intersection Read More
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China KOL Marketing, Little Red Book, XiaoHongShu
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How to Find the Right Xiaohongshu KOL for My China Marketing
How to Find the Right Xiaohongshu KOL for My China Marketing
China's Little Red Book App To Shine A Spotlight On Co-creation
Xiaohongshu: the driving force behind Lululemon, Bing Dwen Dwen
How To Market Your Yoga Wear Brand - a Case Study Lululemon
Design in China e24 - MAIA ACTIVE- A Leading Activewear Brand