By A Mystery Man Writer
Savoury Pastry brand, Ginsters, is launching a new ‘Taste The Effort’ brand campaign - investing £4m on TV, OOH, social, PR and shopper marketing. The new campaign represents the brand’s biggest and most ambitious spend to date, reaching 90% of all UK households and 98% of Ginsters’ target audience. ‘Taste the Effort’ tells the story of ‘Merryn’ a local Cornish farmer, who goes above and beyond with the effort she puts into growing the highest
Ginsters launches first M&C Saatchi campaign
Ginsters launches £4m 'Taste the Effort' campaign, News
Retail Express - 24 January 2023 by BetterRetailing - Issuu
Porkpiers PorK Pie Lovers Blog
Porkpiers PorK Pie Lovers Blog
Ginsters unveils limited-edition chicken fajita slice - FoodBev Media
Carys Barriball on LinkedIn: #tastetheeffort #brandplan
Country Choice revamps Savour It branding, News