Lululemon Athletica Inc's new men's 'anti-ball crushing' pants grab media buzz and sales

Lululemon Athletica Inc. has connected with men right where they need it the most. The Vancouver-based athletic apparel retailer’s new ABC (anti-ball-crushing)…

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Lululemon's 'anti-ball-crushing pants' aren't perfect, but they're

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Lululemon's New Men's Line Could Save Your Balls and the Company

Why Lululemon made this. ABC (anti-ball crushing) engineering gives you and the family jewels room to breathe. Style: LM5335S Color: Nautical Navy

NWT Lululemon ABC Pant Anti-Ball Crushing Pant Stretch NAUTICAL NAVY $128

Lululemon introduces 'anti-ball crushing' trousers and men are

Lululemon Mens Pants

Lululemon's 'anti-ball-crushing pants' aren't perfect, but they're

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Lululemon's 'Anti-Ball Crushing' Pants Are The Answer To Every

Lululemon's 'Anti-Ball-Crushing' tech is, well, crushing it