First Adidas, now Nike and Under Armour: foam soles are next 'big

Market leader Adidas released its first foam-soled running shoes in 2013. Now, Nike and Under Armour are releasing next-generation shoes only weeks apart
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Call it the foam wars. Nike and Under Armour are both releasing their next-generation, foam-based running shoes this month – but Adidas has enjoyed a five-year head start.

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