WSJ article on lululemon says men are obsessed with these pants

The Wall Street Journal recently published an article about lululemon, detailing the success of the tech pants it makes for men

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How High Sport Made $860 Stretch Pants Feel Indispensable - WSJ

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Interview with Tim O'Brien on personal branding, Simon Parsons posted on the topic

Ease Back Into Office Life With lululemon's On the Move Collection - InsideHook

For Lululemon, Men's Pants Are a Secret to Success - WSJ

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Lulu Commission Pants Review Journal International Society of Precision Agriculture

For Lululemon, Men's Pants Are a Secret to Success - WSJ

Lululemon's billionaire founder slams the company's diversity and inclusion efforts: 'You've got to be clear that you don't want certain customers coming in' : r/lululemon

The Wall Street Journal on LinkedIn: A Secret to Lululemon's Success? Men Who Are Obsessed With Its Pants