Lululemon reaches out to men, but will guys buy $100 yoga pants? – New York Daily News

Women's yoga-centric brand Lululemon announced its plans to open its first dedicated men's store in 2016 -- but will men be willing to shell out $100 on yoga gear from a brand so focused on flattering female curves?

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Lululemon Thinks Its Men's Line Can Become A Billion-Dollar Business. Will Guys Buy $100 Yoga Pants?

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Lululemon Thinks Its Men's Line Can Become A Billion-Dollar Business. Will Guys Buy $100 Yoga Pants?

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