Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

Costco and Sam's Club shoppers are rushing to buy a $150 dupe of an Anthropologie mirror that costs $1,200

Lucy Maguire on LinkedIn: Gen Z loves dupes. Is this bad news for luxury fashion brands?

Gen Z on TikTok Can Find a Dupe for Anything on The Viral List - YPulse

The Problems Around Gen Z's Affinity for Dupe Culture

DoSomething Strategic In The News • DoSomething Strategic • The Experts in Gen Z and Purpose

Luxury Bags: Does the cost reflect the quality?

Gen Z shoppers send #dupe trend viral — saving money is the new cool

Inside TikTok's Controversial Dupe Culture

Gen Z shoppers send #dupe trend viral — saving money is the new cool

Mounting reports confirm Gen Z favours fake luxury fashion - Thred Website

Gen Z shoppers send #dupe trend viral — saving money is the new cool

The Business of Fashion su LinkedIn: Why Gen Z Loves Dupes

In the world of dupes, fake became fabulous - The Washington Post

Gen Z on TikTok Can Find a Dupe for Anything on The Viral List - YPulse