Profitable, body-positive marketing is key to Shapermint's growth

Shapewear retailer Shapermint only launched in 2018, but it has more than $150 million in online sales to date, and is profitable.

Aerie Gets Real in Their New Body Positive Campaign

How Shapermint is Staying True to Its Self-Love Roots - Retail TouchPoints

Aerie's Body Positive Message Sent Sales Skyrocketing

Memories Generate Sales, Not Clicks: Why Creating Future Demand Is The Key To Revenue And Profit Growth

How to make your studio more body positive

Observer: How Body Positivity, Micro-Influencers, and Understanding Their Audience Made Aerie a Juggernaut - AEO-Inc

How Shapermint quietly took a fifth of the US shapewear market

Best bras for every shape and need, according to an expert - Good Morning America

Shapermint Case Study by Secret Sauce Partners Inc.

Case Study: Body-Positive Campaign Shapes Up To Be Winning Strategy 02/07/2020

How A 28-Year-Old Used Data To Sell $250 Million Of Shapewear Over Three Years