By A Mystery Man Writer
A new look aims to bring a youthful and edgy feel that a big group of multidisciplinary competitors can feel proud about.
How Shaquille O'Neal has changed the 'retired athlete' paradigm - Los Angeles Times
Timing couldn't be better for Canadian track and field world champions
By the numbers: Team Canada's historic performance at 2023 World Athletics Championships - Team Canada - Official Olympic Team Website
Athletics Canada launches new brand identity
A Guide to Personal Branding for Athletes — The Branded Agency
Athletics Canada reveals 2023 Canadian Championship Series - Athletics Canada
Athletics Canada - Rebrand - Addie Gillespie
Athletics Canada announces Team Canada for 2023 World Athletics Championships - Canadian Running Magazine
How athlete endorsements contribute to a winning sponsorship strategy » Media in Canada
Athletics Canada rebrands with new logo, 'cutting-edge' identity - Canadian Running Magazine