By A Mystery Man Writer
The Cincinnati-based grocer is celebrating the 10-year anniversary of Simple Truth, a store brand the company values at more than $3 billion.
Kroger anticipates positive unit volume growth
Kroger's Simple Truth® Brand Expands - Clean Label Conference
Retailer Spotlight: Brand Building at Kroger
Kroger confirms discontinued popular product line after customers wonder why they can't find their favorite items
Kroger launches Smart Way 'opening price point' private label line
25 Foods You Should Never Buy at Kroger — Eat This Not That
Our Favorite Kroger Simple Truth Foods - PureWow
Guide to Vegan Shopping at Kroger (October 2021)
10 Kroger Store Brand Items That Are Better Than Name Brand
Kroger vs Hy-Vee: Which Store is Better?
Private Label Items Among Top Kroger 2023 Food Trends
Grocers' private-label goods — increasingly high end with gourmet ingredients — help boost supermarket sales