What's Behind the Bralette's Surge in Popularity?

We took a look at the rise of the bralette—from the indie brands that started the trend, to Aerie's success with it, to Victoria's Secret's late arrival to it with their latest campaign. Plus, shop some of the best wireless bralettes available now.

The Fall of Victoria's Secret and the Rise of Aerie Was Inevitable, by Avey En, The Virago

The Best Lingerie Brands 2020: Celebrity-Loved Bras and Underwear

What's Behind the Bralette's Surge in Popularity?

What's Behind the Bralette's Surge in Popularity?

31 Best Bras and Bra Brands of 2023, According to Vogue Editors

29 Best Bralettes of 2022

Why Bombas is expanding into bralettes

16 Best Bras 2024: T-shirt, Strapless, Everyday, and More

Top 10 most popular bra models of 2023

Popular Bra Trends of the Last Decade – ThirdLove

Review of 7 Bralette Patterns

What's Behind the Bralette's Surge in Popularity?