Why Reebok Wants to Impress 'the Street' by Winning Over Hypebeasts

Reebok just appointed Kerby Jean-Raymond, the founder of luxury streetwear brand Pyer Moss, as vice president of creative direction.

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Reebok on LinkedIn: The Making of Reebok and Botter's New Concept Sneaker

How Reebok is challenging itself to become the most personalized sports brand in the world - Contentsquare

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Reebok Create What Makes You Collection

Why do people collect basketball shoes? They are mostly ridiculously expensive, wearing them destroys that value, and they are oftentimes…insanely ugly. Like you couldn't pay me to wear them ugly. Why?

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