Adidas Sells Reebok to Authentic Brands Group for $2.5 Billion

Reebok has struggled with sluggish sales since Adidas bought the brand for $3.8 billion in 2005 to compete with Nike in the U.S. market.

Adidas to sell Reebok for just $2.5 billion

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Adidas sells Reebok to Authentic Brands in $2.5 billion deal - The Boston Globe

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Adidas agrees to sell Reebok to Authentic Brands

adidas Agrees To Sell Reebok for $2.5 Billion