Content strategy sweet spot needs to hit 4 key pillars – IFMS Media

The days when news editors can rely solely on seat-of-the-pants instincts when choosing what topics and stories to publish is long gone. That worked in a take-it-or-leave-it, pre-digital media world, but the game has changed. More knowledge, more insight, and more regard for what the audience needs and wants is necessary. Happily, digital also provides…

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