How intimates brands are trying to succeed where Victoria's Secret's inclusive rebranding isn't

While Victoria’s Secret is still the No. 1 women’s underwear brand, in terms of market share, there’s undoubtedly much more room for competitors like Aerie, ThirdLove, Skims, Parade, Lively and more.

Victoria's Secret's 'sexy for all' strategy boosts sales and shares

The Dilemma of “Woke” Rebranding: How Victoria's Secret Lost Its Magical Brand Worth, by Jared DeLuna, BrandValuer, Mar, 2024

Why Victoria's Secret Collective Rebrand Does Only The Bare Minimum

Is Victoria's Secret's inclusivity messaging resonating? - RetailWire

Victoria's Secret rebrands featuring diverse, inclusive message for new generation - Good Morning America

Victoria's Secret Is Trying a New Look. Can Customers Be Convinced? - WSJ

Victoria's Secret Models: The Most Iconic Angels As Brand Changes Direction

Victoria's Secret is back — with an inclusive new vision, show and space - TheGrio

Can Victoria's Secret shift its brand image from sexy to empowering? - RetailWire

Victoria's Secret revamps brand to be more inclusive – NBC Chicago

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Victoria's Secret Wants $7 Billion Annual Sales Back, Drops “Woke” Rebranding

victoria secret lingerie: Victoria's Secret: Is being 'woke' not working for the brand? - The Economic Times

The Rise And Fall Of A Mighty Empire Created By Victoria's Secret, by Nandini Nachiar