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PDF) Conceptualizing the brand in social media community: The five sources model
PDF) Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
Setting the future of digital and social media marketing research: Perspectives and research propositions - ScienceDirect
Sustainability, Free Full-Text
ACP ACERP AGen 2023 Conference Programme & Abstract Book by IAFOR - Issuu
Mike Hyzy, Bret Wardle - Gamification For Product Excellence - Make Your Product Stand Out With Higher User Engagement, Retention, and Innovation-Packt Publishing (2023), PDF, Books
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation - ScienceDirect
16 Most Interesting & Engaging Company Pages on Facebook
PDF) How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation
Blog, Applied Social Psychology (ASP)