By A Mystery Man Writer
Why it's great that celebs including Katy Perry and Amy Schumer are posting pics of their leaky, bumpy post-birth glory
Mum looks like Ross from friends after tanning mistake before wedding - CoventryLive
Netizens praise Andi Eigenmann for normalizing stretch marks
M&S flooded with praise for using model showing stretch marks and stomach rolls - Edinburgh Live
Asda giving away free hot drinks to customers for a limited time - Liverpool Echo
Asda slammed for photographing plus-size model in underwear that 'doesn't fit' - North Wales Live
ASDA praised for using 'proper body' with stretch marks to front new underwear campaign - North Wales Live
Asda praised for using relatable mum with stretchmarks to model lingerie - Mirror Online
Asda giving away free hot drinks to customers for a limited time - Liverpool Echo
Boohoo praised for NOT Photoshopping stretch marks off a model's bum
Woman praised for brave stretchmarks bikini snap after trolls brand her 'ugly' - Birmingham Live
Mum-of-two Mrs Hinch shows off her mum-tum and stretchmarks, encouraging fans to 'be completely yourself