Calvin Klein is using plus-size models to reinvent its brand

Commanding 4,000 square feet of premium Soho air space and wearing nothing by CK underwear, the indie rapper Chika gazed knowingly from Calvin Klein’s massive billboard — just like Kate Moss and Kendall Jenner before her.

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Calvin Klein is using plus-size models to reinvent its brand IS IN

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Lingerie & Nightwear by Calvin Klein Cute and comfy Square neck Non-padded cups Logo print details Elasticated underband for a secure fit

Calvin Klein Plus Size Reimagined heritage unlined crop bralette in hot pink