Don't wash your jeans often: Gap's design director shares the secret to making denims last longer

Crystal Henricksen, Senior Director of Denim Design for Gap Speciality, talks about fashion trends, sustainability, and taking care of denims. She also takes us through the brand’s plan for the Indian market.

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Don't wash your jeans often: Gap's design director shares the secret to making denims last longer

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I am done buying new pants every 12 months or so. All my 40-50€ pants break after a year, or they get colored brown by the sun after one summer. I'm done

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Don't wash your jeans often: Gap's design director shares the secret to making denims last longer

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