Nike's 'year of the woman' gets off to a bumpy start with trans sports bra row - More About Advertising

By A Mystery Man Writer

Trans influencer Dylan Mulvaney (10.8m followers on TikTok and 1.8m on Instagram) has been hired by Nike to promote its women’s Alate sports bras and Zenvy leggings, sparking a backlash from people who would prefer someone with a more typical woman’s body to model these kinds of products. Mulvaney, most famous for her "days of girlhood"
Trans influencer Dylan Mulvaney (10.8m followers on TikTok and 1.8m on Instagram) has been hired by Nike to promote its women’s Alate sports bras and Zenvy leggings, sparking a backlash from people wh

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