Be all you can be': The Army reenlists old catchphrase to attract new recruits : NPR

For years, the U.S. Army has not been able to meet its annual recruitment goal. The Secretary of the Army, Christine Wormuth, is rolling out a plan to address that.

U.S. Army reenlists old catchphrase to attract new recruits

In with the old, the Army rebrands with a familiar slogan > U.S. ARMY RECRUITING COMMAND > U.S. Army Recruiting News

The Army is reviving a decades-old ad slogan, hoping it will reach a new generation of recruits

Army's 'Be All You Can Be!' Slogan Is Back

The Army is reviving a decades-old ad slogan, hoping it will reach a new generation of recruits

Be all you can be': The Army reenlists old catchphrase to attract new recruits : NPR

Be All You Can Be: Army brings back classic jingle in effort to increase recruiting - CBS News

Some old school U.S. Army recruitment posters from '68 to '73 : r/army

Army offers $35K for 45-day quick ship and $10K for 2-year enlistment option > U.S. ARMY RECRUITING COMMAND > U.S. Army Recruiting News

The Selective Reenlistment Bonus (SRB)

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Be all you can be': The Army reenlists old catchphrase to attract new recruits : NPR